- Michaela Mills has gone viral with several videos vlogginer her quest to get her wedding gown.
- Despite ordering it back in January, she said she still hasn't received it, and her wedding is in June.
- She told Insider she's heard from several other TikTokers who've had similar nightmare experiences.
A soon-to-be bride has engrossed TikTok with a video saga about her mysteriously delayed bridal gown. Despite ordering the dress back in January, she told Insider that she still hasn't received her dress, and she's now worried because her wedding is fast approaching in June.
The creator, a 24-year-old MomToker named Michaela Mills from Niagara Falls, has amassed over a million cumulative views with her videos about the anxiety-inducing ordeal.
Mills posted her first video about the missing dress on March 30, when it was scheduled to arrive, asking viewers if she should be panicked after she called the store and spoke with someone who couldn't find her order in the system.
@michaelamills8 Would you guys be panicking!? #junebride #weddingdress #lostweddingdress #wedding #2023bride #panicking #doineedanewone #weddingtok #bridetok2023 #bridetok #fyp #trending ♬ original sound - Michaela | And Family"Ma'am, you are having me have a panic attack," she said in the clip. "Where's my dress?!"
Since then, she's posted several updates, including one on April 5 when she went to the physical store to get information about her dress since no one had returned her calls. Mills told Insider she placed her order for a $700 gown from the Andrea & Leo Couture collection from a store in St. Catharines, Ontario, called Feather & Pearl Bridal and Boudoir.
But when she arrived on that day, the store was inexplicably closed, even though it was during working hours.
"We are very upset," she said in her video. "What am I supposed to do?"
@michaelamills8 Im beyond PISSED what am i supposed to do!? I paid in full for my dress! #weddingtiktok #weddingfail #weddingscam #weddingdressscam #wheresmydress #weddingtok #junebride2023 #bride #fyp #putthemonblast #bridezilla @Feather&Pearl💍💝 ♬ original sound - Michaela | And FamilyIn the most recent update video last week, Mills said the store owner immediately contacted her after her video visiting the store went viral. According to Mills, she was told the dress she ordered was not in stock in her size at the time she placed the order, but that they finally placed the order, and it would arrive on April 22.
Mills said the owner apologized for the mishap, but she's still confused about what transpired and why she had to resort to TikTok to get answers.
"I was shocked because she hadn't told me that when I ordered my dress that it wasn't in stock," she told Insider. "I feel like that should've been communicated right away."
Mills is also not confident the dress will arrive in time for her wedding.
"I would really like to hope that my dress will be in on April 22," she added. "But I think if it's there, the only reason I will get it is because I went public about it."
Throughout the saga, viewers have been angry and anxious on her behalf. Some suggested she should reach out directly to the designer, while others said she should consider taking a complaint up with the Better Business Bureau, which also accounts for Canadian businesses. Many urged her to buy another dress as a backup plan.
Since going viral, Mills said she has received messages from women who said they had a similar experience — and some with the exact store. (Feather & Pearl Bridal and Boudoir did not immediately respond to Insider's request for comment.
"It just really validated my experience," she said. "It also makes me feel upset for all these other brides who still don't have a gown."
Watch:
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